ABOUT AYLA
Chaos isn’t your strategy.
Life-first systems are.
HELLO MY DEAR!
I'm ayla
I help mompreneurs create life-first schedules and systems that prevent burnout and finally give you space to breathe. Because running your business on scraps of nap time and late nights isn’t sustainable, and you already know it.
My work is about pulling you out of the chaos and helping you see the bigger vision. I’ve been exactly where you are: juggling babies and business, feeling guilty no matter what I chose, and drowning under the pressure of trying to do it all. When it comes down to it, more hours in the day won't help you. You need clarity, structure, and a schedule that fits your current season of life.
And that’s what I do best! Guiding ambitious women like you to step into Vision Driven CEO mode. Together we untangle the mess, build systems that actually work for you, and create businesses that grow without stealing your sanity.
How it all started...
Years ago, I hit my own breaking point. I had a toddler and a baby, lived in a crumbling castle that I was trying to renovate in my spare time. Except I didn't have spare time, because I also had VA clients, and a household to run. I walked around literally with my head down. Just trying to get as much done as possible, serving everyone but me, before I collapsed into bed exhausted. Only to do it again the next day.
When I didn't feel like setting New Year's Resolutions, because I figured 'I would take life as it came...' I thought "Who am I?!" and threw everything on its head.
I stopped living reactively and stepped back into my role as Vision Driven CEO of my life. I implemented life-first systems, schedules that fit my current season of life. Step by step, I rebuilt my business to support my family, not compete with it. And the crazy part? That’s when my business started growing in a way that felt good. Not rushed, not forced, just clear and steady.
Today, I get to run my coaching business with joy and ease, am a calm and present mom to my kids, and am generally a fun person to be around.
Is it perfect? Duh, no. I want to finish the renovations of the hallway upstairs, and the entrée salon could use a deep clean.
But, I did build a business that fits my life, doesn't burn me out, and fits into my version of success. Unfinished renovations and all.
Get results like these
Every time I've worked with Ayla, I feel peace returning to my head.
Renske H.
Ayla asked, 'But why not?', and suddenly my mind and creativity went wild, because indeed... Why not?
Kimberly S.
Thankful for Ayla's challenges because they really are helping me to get rid of my burnout phase. I got up earlier than usual this morning and felt more ready to tackle the day!
Heather D.
Some fun facts about me...
I live in 500-year-old Château de Pazayac in SW France, which we’re renovating room by room. (And we'll be doing that for at least the coming 10 years.)
I have a lot of go-go-go energy: Cancer Sun, Aries Moon, Libra Rising. Add a Leo Mercury in the mix and you'll know that blunt honesty is my love language.
(Also, 5/2 Mani-Gen, INFJ)
It's my mission in life to create a ripple of happiness in the world. I think moms have the biggest impact on other lives, which is why I LOVE my community of mompreneurs.
There's an 80% chance I'll alphabetize your bookcase when I visit you. My brain likes stuff to be in order.
I'm from Holland, but I always said that I would marry an English lord and live in a castle when I grew up.
The lord became a Dutch dude with (translated) last name "the Duke", and we do live in a castle, so I'd say manifesting is real!
I have worked in supporting roles to entrepreneurs for over a decade, helping them to streamline and optimize their businesses.
I pivoted to coaching because I wanted to help on a deeper and more sustainable level.
FREE DOWNLOAD
WHERE THE F*CK SHOULD I EVEN START?!
Stop building on chaos. If you’re ready to create systems and schedules that prevent burnout and actually support your life, your next step is simple.
Grab your free WTF Start toolkit and start building your life-first business today.
© Copyright 2025 Ayla den Hartog - Privacy Policy - Terms & Conditions